Kindred House
Kindred House is a pilates studio based in Rockingham WA, founded on the belief that movement should be approachable, inclusive, and fun. It’s a safe space where people of all backgrounds and abilities can reconnect and move their bodies, without pressure or perfectionism.
Kindred House is built on approachability, movement, fun, and community, and this rebrand brings those values to life. The colour palette is soft, playful, and inviting, setting the tone for a space where people feel comfortable, supported, and at home. The hand-drawn logo adds personality and reflects both Kindred’s personal approach and the fluid nature of Pilates.
Kindred Characters
The flora characters bring Kindred House’s personality to life, making her studio feel fun, approachable, and unintimidating. By using familiar native flora, the characters connect the brand to Australian culture and environment, creating a sense of local identity and belonging. Paired with movement, they reinforce the idea that Pilates is for everyone, while adding warmth, character, and memorability to an inclusive, no-fuss brand.